Fendi is a name synonymous with luxury and innovation in the fashion industry. Moreover, with nearly a century of history, the brand has made waves through its unique designs and bold marketing strategies. Consequently, here are some intriguing facts about them that you might not know.
1. Fendi’s Century-Long Legacy
Founded in 1925 by Adele and Edoardo Fendi, this iconic brand has a rich heritage. While it was common for women to influence fashion, it notably stands out as a brand that was co-created by a visionary woman, Adele.
2. Fendi Initially Specialized in Fur Handbags
They made their mark in the international fashion scene by specializing in fur handbags. As a result, this early focus on luxury materials set the stage for the brand’s eventual expansion into other high-fashion items.
3. Family-owned business
In 1947, the five daughters of the Fendi family took control of the brand, each owning 20%. Consequently, their leadership brought a youthful and dynamic spirit to the brand, leading to significant growth and diversification into clothing and accessories.
4. Karl Lagerfeld’s over 50 years relationship with Fendi
Karl Lagerfeld joined the brand in 1967 and revolutionized the brand. He introduced innovative materials, including mole, rabbit, and squirrel fur, into high fashion. Lagerfeld’s influence was so profound that he served as Creative Director until his passing in 2019.
5. Fendi is owned by Louis Vuitton
In 1999, LVMH (the parent company of Louis Vuitton) acquired a 51% stake in the brand in partnership with Prada for approximately $545 million. Later on, Prada sold its share to LVMH in 2002, solidifying the brand’s place within a prestigious luxury portfolio.
6. How the FF Logo was born
One of Lagerfeld’s most significant contributions was the creation of the brand’s iconic FF logo. This double “F” has become synonymous with the brand, representing “Fun Furs” and symbolizingthe brand’s playful yet luxurious aesthetic.
7. The Baguette Bag
Fendi is credited with creating the first IT bag, the Baguette, in 1997. This groundbreaking accessory has spawned over 1,000 variations and remains a staple in the world of fashion accessories.
8. Fendi HQ relocation
In 2015, the headquarters were relocated to the Palazzo della Civilta Italiana in Rome, a prestigious site that costs the company around 2.8 million euros annually in rent. This move reflects the brand’s commitment to its Italian roots and luxurious image.
9. Impressive Sales Figures
In 2018, they reported breaking the 1 billion euro mark in annual sales. With 215 stores worldwide and a dedicated team of 400 specialist fur workers in Italy, they have transitioned from a family-run business to a global luxury powerhouse.
10. Fendi’s Spectacular Fashion Shows
Fendi is known for its extravagant fashion shows, with highlights including the 2007 Spring/Summer show on the Great Wall of China, featuring an 88-meter-long runway. Other remarkable venues include the Trevi Fountain in 2016 and the Temple of Venus in Rome in 2019.
Conclusion
Their journey from a small furrier to a global luxury brand is a testament to their innovative spirit and commitment to quality. Moreover, under the guidance of Silvia Venturini Fendi, the brand continues to evolve while staying true to its heritage. With a current valuation of approximately 6.3 billion euros, its future looks just as promising as its past. Whether you’re a fashion aficionado or a casual observer, this brand has undoubtedly made its mark on the industry; therefore, its story is one worth following.
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